GOOD DESIGN IN THE DIGITAL AGEA

Few days ago we read and analysed the text,Good Design In The Digital Age .I think I have got some enlightenment from that .

Firstly ,the author of the text pointed out "Good Design " is an important issue in current discussion of websites and digital products in general and he also gave us an information that a significant number digital products fail to meet the expectations of customers or satisfy the needs of business .Then a question has been asked whether there is a practical framework or some way of evaluating good effective design .I think that is a good start .

Sectondly , The author gave us an example ’-49 – ’55 good design programme successful but only focused on narrow selection of public and corporate attention on the quality of products and neglected majority of products representing technologycal change.The history "good design "movement -and much of design thinking through the 20th century -gave us an external perspective on products . Focusing on form ,function ,material and the mannerof industrial products .There was little sense of the context in which products would be used by people in daily life .Comparing with the past ,the author thought the designers explore what is useful ,usable and desirable in products today and pointed out design is not a trivial aspect of ththe development of information technologies;it is the central discipline for humanizing all technologies,turning them to human purpose and enjoyment.

Thirdly, a personal interpretation of what the author saw emerging around us in digital products. The author told us trust a product has content and purpose: what is its use? Why useful for me? Designers need to build consumers’ trust: 1. Product must be usable 2. Understand needs + limitations of users in order to engage users .

At last ,the author give us a conclusion " Qualities of usefulness,usability ,and desirability play a central role in good design for websites and all digital productsand we also need to discover the proper balance of all three qualities for a particular product and the people who use the product.